The consultancy office’s previous site had become slow, outdated, and difficult to use on various devices. Traffic was dropping, and staff found updates cumbersome. The client worried that new prospects weren’t getting a positive first impression online. They wanted improved speed, a modern look, streamlined navigation, and the ability to easily update content. Their goal was to compete with larger firms and win more business online, but they didn’t want to risk unrealistic promises or costly features that weren’t truly needed.